Volute Stairmakers
A 3D stair configurator that redraws as you set the opening, and fails in amber the moment the geometry breaks Part K.
Built once. Owned outright.
Work
Concept builds. Fictional companies, real problems. Each one has a write up, and every build is online to open.
Blackland Pools
Shape the pool and it returns gallons, build weeks, a budget band and the summer running cost nobody in the trade publishes.
Coldharbour
A seed catalogue laid out as a site plan, with every variety drawn at true scale against a millimetre bar.
Meridian Wake
Pick a route and a fuel, and the FuelEU penalty lands next to the freight cost where it can be argued with.
Holloway & Co
Nobody photographs a lead roof, so the site is built on a measured elevation and a dated archive instead.
Nia
Selling one person rather than a company: a warm field, a large serif, and copy with an actual voice.
Five things,
done properly.
Interactive tools and configurators
Calculators, quote tools and configurators that answer the question a visitor arrived with.
3D and real-time visualisation
Product and space shown in the browser, turned and inspected without a plugin.
Conversion-led marketing sites
Pages built around one action, then measured against whether people take it.
Editorial and brand sites
Long-form and identity work, where the typography carries most of the weight.
E-commerce
Storefronts that stay quick as the catalogue grows past the first hundred items.
Filip runs it. One build at a time.
Iron Oak Web is a web design studio run by one person. You talk to whoever is writing the code, from the first message to the day it goes live, and nothing is passed to an account manager because there is not one.
- 01You own the site, the domain and the code
- 02No monthly fees, ever
- 03Live in 7 days
- 04Two rounds of changes
One payment.
Then it is yours.
Every build: live in 7 days, you own the site, the domain and the code, no monthly fees ever, and two rounds of changes. Showpiece takes 14 days.